Astrid Schmalmack studied economics and social sciences at the Leuphana University in Lüneburg and graduated with a degree in economics. She gained international experience at the ETEA Business School in Córdoba, Spain. Astrid Schmalmack wrote her diploma thesis in cooperation with TUI Deutschland while working as an intern.

Professional career
After completing her studies, Astrid Schmalmack worked as a consultant and business development manager for a marketing consultancy and a consultancy specializing in purchasing. She then worked in a conference and training center as its marketing & sales manager. The next step in her career was as head of sales cooperations in the online sector at one of the major real estate portals. In addition, as project manager she was responsible for a vision and strategy development process lasting several years and for the resulting change process. Most recently, Astrid Schmalmack worked as head of strategic projects in a start-up company. Here, too, she developed a corporate strategy including action planning.

Convinced that strategy development and implementation can only be successful in the long term if the corporate culture is taken into account, Astrid Schmalmack has been contributing her expertise and implementation strength to PAWLIK Consultants in the area of organizational and cultural development since February 2019. She manages our valuable client relationships with a sure instinct for clients and a broad wealth of experience in project management..


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